deFranc is a multidisciplinary creative studio formed
by Bailey de Vries and Cole Kegans. Operating at the
intersection of expression and craft—the studio realizes
concept-driven, technically executed work across
performance, culture, and commerce.
Blending intuition with precision, deFranc’s approach is holistic
and generative, cultivating substance and strategy for bold
ideas to take shape. Whether client-driven or self-initiated, the
studio engages design as a means of generating perspective —
creating moments that distill complexity, amplify meaning, and
resonate beyond the immediate.